What my thoughts are on... Cats Protection rebrand

As I'm sure you noticed... 

I'm a cat person. Not that there is anything wrong with dogs, I just prefer cats as a pet, and I love the new branding from Cats Protection!

Cats Protection rebrand has been very cleverly thought out. It's clear, readable, and useable! Usability is one of the most overlooked parts of a logo. Can your logo be used anywhere? On anything? Is it clear or does it become a black blob? Did you know: that a study conducted on 597 logos found that descriptive logos (ones that include a visual element portraying the brand's area of activity) work best for brand recognition.

How does your logo fair? The logo design was inspired by “the dynamic elegance of the feline form”, according to the studio’s creative director Luke Gifford. I think he nailed it. GraphicKat was born from my love of Graphic design, and my name: Kathy... the fact I love cats just fits....

Read more about the designer and the branding for Cats Protection on the link.

PS: Cats Protection is GraphicKat's chosen charity - we donate monthly to Cats Protection. Consider choosing a charity to support close to your heart.

More about Cat's Protection rebrand