Have you noticed the new rebrand from PayPal? Very subtle or is it?
PayPal has been around forever, but ok not true since 1999, when the internet and internet shopping wasn't a thing. They were at the forefront of taking payments online. And they are still leading the way.
Once they got rid of the very 90's logo - which was.... very 90's! Their logo has not changed much. But I have to say I like the double P icon, it worked! I have to wonder then why the rebrand or rather de-brand?
Well they have moved into offering credit cards now too, so their business has new services, and I think they wanted a new song and dance for the new offering, which to be fair is a good way to launch something - an overall on a logo, style, brand image and to offer a new service on top - makes it look like the business is rocketing!
The new logo is boring in my opinion. They have kept the blue contrasts for highlights but if you look at their brand profile, the main logo is black on white (or vice versa) mmmm... ok. They have also taken the yellow away - not a bad call.
I get the debranding trend. But I don't agree with it. Logos need personality, they need to be remembered and the trend to "dumb it down" is really sad. I hope Coca-Cola doesnt debrand, that would be a huge loss!
Check out more on their brand image here...
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